Vredestein Tires and MotorTrend
Reimagine Exploration
Creative, Production, Post
Reimagining a 100 Year Legacy
Rooted in 100+ years of European legacy, Vredestein Tires envisioned an all new brand identity for its North American debut and unveiling of the Pinza AT product line. Alongside MotorTrend, Vredestein Tires selected NativeFour to lead its 360-platform content production.
Campaign
Hero Spot
Editorial
Product Videos
Photography
Times Square
brand film
Set within a thrilling day of adventure across the Eastern Sierra Nevada landscape, the marquee brand film establishes Vredestein Tires’ perception as “comfortably rugged.”
Times square
When Vredestein Tires took to the world’s stage to announce its North American debut, NativeFour developed a unique 2:11 aspect ratio spot for the monumental Times Square placement.
This is where the link will jump to
editorial
Starring renowned automotive journalist Jonny Lieberman and acclaimed off-road competitor Lyn Woodward, the editorial film demonstrates the seamless on-road and off-road capabilities of the Pinza AT product.
Product film
Narrated by Lyn Woodward, the product film was designed to provide a comprehensive overview of the Pinza AT’s key features to prospective customers in the consideration phase.
Pre-roll
We created pre-roll advertisements that highlight the Pinza AT’s unique characteristics… in under 15 seconds. This set of videos was deployed across paid media buys in partnership with Les Schwab and Tire Rack.
Photography
Vredestein Tires’ vision for a “comfortably rugged” brand identity was the guiding light for the product photography. Each image was carefully captured to depict the intersection of luxury and grit.
social placements
When it came to social media, we delivered a diverse set of photo and video content which helped Vredestein Tires build their content calendar for the year ahead.
PRESS
Upon the nationwide campaign activation, HotCars reached out to us for a behind-the-scenes look on how we developed a unique creative strategy for Vredestein Tires’ North American content slate.