Mercedes-Benz
the spirit of amg: the silber-sau
Creative, Production, Post
Celebrating 50 Years of AMG
As Mercedes-AMG approached its 50th anniversary, the world-renowned sports car giant turned to automotive icon Magnus Walker and NativeFour to tell the tale of the brand’s underdog beginnings and first-ever race car.
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brand film
“The Spirit of AMG: The Silber-Sau” is the untold underdog story of AMG’s first-ever race car, the infamous “Rote Sau.” Narrated by fellow underdog Magnus Walker, the film transports viewers to the 1971 Spa 24 Hours race where, against all odds, AMG won first in its class.
After its mysterious disappearance half a century ago, Mercedes-Benz created the “Silber Sau” to pay homage to its ancestor. With Magnus Walker behind the wheel, “The Spirit of AMG: The Silber-Sau” is a tribute to the deserving minority: the underdogs who come out on top.
working with amg
“It was an honor to work alongside Mercedes-AMG’s Germany team in pre-production, who gave us exclusive access to their archives from the early 1970s. Closely analyzing archival footage from 50 years ago, we choreographed intimate scenes, match-cutting and positioning Magnus as the determined underdog in the ‘71 Spa 24 Hours race.”
Cameron Thuman, director
social placements
In commemoration of AMG’s 50th anniversary, “The Spirit of AMG: The Silber-Sau” was rolled out across all Mercedes-Benz channels, with a collective following of 24,000,000.
Awards
After taking the automotive world by storm, “The Spirit of AMG: The Silber-Sau” received an official selection from the renowned International Motor Film Awards in London.
“Cheers to the NativeFour team for an incredibly well-made piece. I’m impressed by the craftsmanship that went into the film. The mixed-medium footage, paired with Magnus’ persona, the heritage of the Silber-Sau, great storytelling is such a seamless fit. Just like when I reviewed the first cut, I still get goosebumps when watching the film today.”
Malte Hündling | Manager, Social Media
Mercedes-amg, germany
PRESS
Upon the film’s release, “The Spirit of AMG: The Silber-Sau” received global press attention from outlets amongst Robb Report, DuPont Registry, HotCars, Classic Automobile, Hooniverse, Benz Insider, Veriety, and Seikk Magazine.
Theatrical Premiere
“The Spirit of AMG: The Silber-Sau” was theatrically celebrated with a screening at the world-famous TCL Chinese Theatre on Hollywood Boulevard, as an official selection at the Oscar-qualifying HollyShorts Film Festival.
“I’d often say nothing had reached the cinematic feeling and emotion that my film “Urban Outlaw” still evokes for me, 10 years later. The highlight of “The Spirit of AMG: The Silber-Sau” is it’s perhaps my best film since “Urban Outlaw.” My projects with NativeFour have a connection in the energy flow, coloring, pace, and sound, leaving you to watch it over and over again.”
Magnus Walker
Behind-the-scenes
A behind-the-scenes look at the making of the film, with interviews from Magnus Walker, director Cameron Thuman, and cinematographer Drew Gardella.