Noah Baumann
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Creative, Production, Post
basketball’s nomad
Newly drafted to the University of Southern California’s prestigious basketball team, we teamed up with Noah Baumann to craft an authentic film commemorating his journey thus far and vision ahead.
hero spot
Inspired by Baumann’s catch phrase “undefined work,” the spot reveals his determination and perseverance to becoming one the next greats. As an athlete who limits press to spend more time on the court, director Cameron Thuman gained special access to develop a close relationship with Baumann to help share his story.