Stance
Stitched different
Production, Post
the legacy skate brand’s new vision
Known worldwide for their eclectic line of skate socks, Stance commissioned NativeFour to help introduce their expansion to apparel and first-ever media placement with streaming giant Hulu.
hero spot
Stance’s “Stitched Different” spot and brand film encapsulate the brand’s motto to pursue passion like nobody’s watching. Shot across three locations, the spot illustrates an energetic day of activities, designed to include natural product placement and demonstration of Stance’s core values.
youtube
“Stitched Difference” was also positioned on Stance’s YouTube channel, generating over a million views within the first few weeks of the activation.
PRE-roll
Stance selected “Stitched Different” as their first-ever media placement with Hulu, versioning a 15 second spot to play before action sports-related content on Hulu.