Lincoln
Match made
Creative, Production, Post
The ultimate face-off
Gearing up for its 2023 NBA All-Star Game campaign, Lincoln sought a compelling way to show off its all-new Lincoln Corsair alongside NBA Hall of Famer Tracy McGrady. Recognized for our reputation in both the sports and automotive sectors, Lincoln selected NativeFour to craft a ballet of persona and immersive storyline to capture this iconic match-up.
“Match Made” [Director’s Cut] pins Tracy McGrady in a dynamic head-to-head encounter with the all-new Lincoln Corsair, as the duo’s playful dance of energy accentuates each others’ inner personalities. Against the cityscape backdrop, the Lincoln Corsair glides through the streets, showcasing its elegance. Meanwhile, striking textures clash and collide with FPV drone shots, building tension and excitement before the two icons meet their match.
“I approached the campaign around two protagonists: Tracy McGrady and the Lincoln Corsair. Both had to be prominent yet intertwined. By placing them in their respective arenas, the narrative orchestrates an interplay of vitality.
Utilizing innovative storytelling techniques, we blended frame rates, shutter speeds, and camera movements that culminate into an authentic finale. The perfect pairing is forged, a testament to their match made.”
Cameron Thuman, Director
visual approach
Complete with 12 frame-per-second action textures and adrenaline-rushing FPV drone shots, “Match Made” harmonizes Lincoln’s renowned elegance, McGrady’s charismatic spirit, and NativeFour’s innovative and story-driven style.
