WestJet and LA Tourism
LA Casting Call
Production
Westjet lands in la
Expanding its US presence, Canadian airline WestJet pursued a buzz-worthy approach to promote its growing non-stop flights to Los Angeles. Integrating an OOH activation in Canada, hidden-camera setups, and productions in Canada and the US, “LA Casting Call” unites an international partnership between WestJet and LA Tourism, agency partner Oliver, and production partners Dear Friend and NativeFour.
activation film
“LA Casting Call” reveals a real casting call where three Canadians win a dream trip to LA. The excitement of the story unfolds as the winners explore LA landmarks, shot on location at the Hollywood Sign, Santa Monica Pier, and Thompson Hollywood.
30 second spot
