View and download BTS photos and still images linked here.
“Match Made” share-able version linked here.
Director Cameron Thuman is available for interview.

HERMOSA BEACH, Calif. (May 30, 2023) – NativeFour proudly unveils "Match Made," its latest campaign for Lincoln, directed by Cameron Thuman. The spot features NBA Hall of Famer Tracy McGrady in a unique head-to-head encounter with Lincoln's newest model, the Corsair, demonstrating a creative fusion of the sports and automotive sectors.

This is not your run-of-the-mill car commercial. "Match Made" is a ballet of energy and bold persona that showcases an innovative story-driven style. With the backdrop of a dramatic cityscape, the Corsair and McGrady engage in a playful dance that beautifully highlights their respective personalities. The Corsair effortlessly glides through the city streets, its elegance and contemporary design on full display.

Striking action textures, uniquely captured in 12 frames per second, contrast and collide in a thrilling visual experience. FPV drone shots create an added layer of tension and excitement, leading up to a candid and authentic finale when the two icons finally meet their match.

"Match Made" is directed by Cameron Thuman and produced by NativeFour, who Lincoln specifically selected for their reputation in producing innovative content in both the sports and automotive industries. The campaign harmonizes Lincoln's renowned elegance, McGrady's charismatic spirit, and the innovative story-driven style of NativeFour and Thuman, resulting in the depiction of the ultimate match.

NativeFour is delighted to offer additional information, behind-the-scenes photos, and one-on-one interviews with director Cameron Thuman for those interested in covering "Match Made."